Zagwear, a branded merchandise agency headquartered in White Plains, New York, with offices across the globe, has acquired Arrow Promotional, a New York City and UK-based promotional merchandise company with a long list of top-tier clients. Financial terms were not disclosed.
Arrow Promotional’s operations, including offices in New York, Denver and the UK, will be consolidated into Zagwear, and all business moving forward will be under the Zagwear brand. The process of integrating Arrow’s workflow into Zagwear’s operations is underway.
Arrow President Ed Strauss and Zagwear CEO Toby Zacks have known each other for many years and began discussing joining forces in late 2021.
“I admire what he and his wife Peggy have built, and we look forward to having them and the entire Arrow staff join the Zagwear team,” Zacks said. “Arrow’s insightful client development, expertise in product design, go-to-market strategy and unique product offerings will complement Zagwear’s vision well. I’m impressed with the number of clients, especially in the financial services industry, and the potential to grow them exponentially with our infrastructure and expertise.”
With continued growth as a key goal of the acquisition, Zagwear is now able to expand its resources while offering Arrow customers the benefits of its proprietary technology, expanded automation, creative services and global distribution. All Arrow customers will also have access to Zagwear’s full suite of offerings, which include branded merchandise, print services, print-on-demand, kitting, warehousing and fulfillment, and custom-designed and manufactured products.
“Acquiring Arrow Promotional gives us immediate access to growing our presence in the financial services industry both here in the U.S. as well as through our UK/EMEA [Europe, Middle East and Africa] offices,” said Zacks. “This is a great fit for our expanding business, and we expect sales opportunities and growth from our ability to provide more robust client-centric offerings for these customers.”
Strauss noted that he’s looking forward to presenting the breadth and depth of Zagwear’s capabilities to Arrow’s clients.
“For more than 60 years, Arrow has helped our customers build strong bonds with their clients and employees through premium items, event support and highly customized projects,” he said. “In turn, we’ve built strong bonds with our clients, whom I’m sure, along with Arrow’s employees, will quickly see the new possibilities this acquisition creates for them. This is an incredibly exciting new era for all our employees and customers.”
The preceding press release was provided by a company unaffiliated with Promo Marketing. The views expressed within do not directly reflect the thoughts or opinions of Promo Marketing.
